Local Market SEO Strategies

22August 2021

Local Marketing SEO Strategies

Using local market SEO strategies to get more customers is a great long term marketing strategy. Local search engine optimization can be used for many different types of businesses, including restaurants and bars, real estate agents, dentists, lawyers, doctors, plumbers, electricians, auto mechanics, etc.

What kind of business can use local SEO Strategies?

Home Services Professionals

All kinds of businesses can benefit from using local SEO. If you own or manage an office building that has multiple tenants, then it would make sense to have your website optimized so that people searching in their area find you first when they type “office space” into Google.

You could also do well by optimizing your site if you run a restaurant with locations all over town. People who live near one location may want to eat there often while those living further away might only visit once every couple months.

Home service providers like plumbers, home improvement, handyman services, pest control companies, landscapers, pool cleaners, roofers, painters, carpet cleaners, window installation, flooring contractors, heating & air conditioning technicians and more can benefit greatly from local SEO marketing strategies.

Local Marketing SEO Strategies Can Help Reduce Your Marketing Costs

Is Local SEO Marketing a Good Strategy?

The local search engine optimization strategies are the best way to get your business noticed by potential customers. Competition for customers online in the local market is fierce so having a consistent strategy in place can help to keep you in the game. Unfortunately this is where many business fail. This is also an opportunity for businesses to take advantage of having a solid marketing plan in place.

How can I improve my local SEO ranking

Improve Google Ratings

There are several ways to optimize your local SEO rankings. Here are 3 basic steps to achieving higher rankings.

1) Optimize Your Website – This includes making sure that your web pages load quickly, having relevant content, being mobile friendly, not having duplicate content, having good meta tags, title tag, description tag, H1/H2 tags, internal links, external linking structure, social media sharing buttons, etc.

3) Using social media sites like Facebook or Twitter to build up an audience within your community. These platforms allow you to connect directly with people who live near where you do business.

3) Use Keywords – Make sure that your keywords appear throughout your page text as much as possible.

Google My Business for Local SEO marketing

Google My Business or GMB can also help tremendously with your local SEO strategy. It allows you to create a profile for yourself online which shows information such as address, phone number, hours of operation, photos, reviews, ratings, special offers, coupons, directions, maps, menus, menu items, specials, deals, discounts, contact info, etc. You can even add videos, blog posts, articles, events, etc.

If you don’t already have a Google account, you’ll need to set one up before creating a Google My Business listing.

Is Google my business Free?

Google my business is a free business directory tool offered through Google’s website. The main purpose of the program is to provide consumers with easy access to businesses’ physical addresses, phone numbers, websites, opening times, email addresses, customer feedback, and other important details about each company.

Why Do I Need Customer Reviews?

There are many benefits to getting customer reviews on your site including:

– Improving your overall rating.

– Helping increase traffic to your store.

– Showing others what they should expect when visiting your location.

– Building trust among current and future clients.

– Increasing sales conversions.

– Getting new leads.

– Boosting brand awareness.

– Creating credibility.

– Providing proof of quality service.

– Making your business look trustworthy.

Improving your overall rating

Improving your overall rating on your Google My Business will help boost your search results by letting Google know that your customers love your products and services. If someone searches for “restaurant” and sees that you’re rated 4 stars out of 5, it gives them more confidence that they’ll be satisfied if they visit your restaurant.

Getting More Traffic To Your Store

When potential customers type in their city name into Google Maps, they see all the listings available in that area. When there are multiple restaurants listed under the same category, Google uses its algorithm to determine how well those listings

Boosting Brand Awareness

Google my business is great for boosting your brand awareness. By posting information to your Google My Business profile, you give potential customers another way to learn about your business. This includes things like your address, hours of operations, pictures, reviews, ratings, specials, deals, discount codes, contact information, etc.

Providing Proof of Quality Service

Statistics show that consumers are more willing to buy your product if they see positive testimonials from previous customers. Having happy customers leave reviews helps build trust between your business and your clientele.


If your primary source of business is from the local market , then you will definitely want to invest in a local marketing strategy. Start with making sure you have a solid foundation to build on. This will assure you are maximizing your marketing efforts and results.

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