Search Engine Optimization Basics
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What is Search Engine Optimization?
SEO or Search Engine Optimization is the art of optimizing the pages on your website for their specific product or service so they rank well in their related online searches. This process includes keyword optimized titles and meta descriptions, and page content. Optimizing images, optimizing for location, and assuring website structure incorporates best practices for web crawling. There are many more detailed steps that go in to optimizing your website so it will not only show up in search results, but also, out rank your competitor.
Should I Optimize My Website?
Optimizing your website will make it easier for potential customers to find your business online instead of your competitors. Unfortunately many businesses neglect doing this important step. This causes them to fall further in the search results and loss customers. A highly optimized website with a solid off-site SEO strategy will help your business grow exponentially.