SPIRE Credit Union is matching up to $100,000 in online and digital donations to the Twin Cities Salvation Army’s holiday fundraising campaign.
The nonprofit, expecting fewer red kettle donations this year because of the pandemic, is urging people to give from a distance.
SPIRE, whose CEO Dan Stoltz is this year’s red kettle community chair, is matching online and digital donations immediately. The red kettles will be installed Nov. 13 for in-person giving.
“We are having serious concerns about red kettle donations this year,” Salvation Army spokesman Dan Furry said. “This gift was a generous surprise meant to encourage people to donate on any digital platform starting now.”
Red kettles last year rang up $5.7 million in donations in the Northern Division, which includes Minnesota and North Dakota, with the Twin Cities bringing $2.3 million of that. The goal this year is $5.4 million.
The campaign provides food, Christmas gifts for children and cash to cover utilities and housing costs. To donate:
- Make a gift at a “virtual” red kettle at SalvationArmyNorth.org
- Ask Amazon Alexa to donate by saying, “Alexa, donate to The Salvation Army,” then specify the amount
- Give any amount by texting “KETTLES” to 91999
- Make a safe, contactless donation with Apple Pay, Google Pay or QR code scan at any red kettle location starting next month
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